When it comes to marketing your website or improving the functionality and conversion, there are definitely some tools you need to look and consider for your strategy.  Below is a list of resources to help you improve your sites and/or add more functionality and conversion:

::  Ask Database

  For Ask Database

::  Affiliate Link Cloaking Software

Audio and Video are must have tools for the Information Marketer.  We have provided a list of resources below to capture audio and video for both your off-line needs (i.e. seminars, teleseminars, live recordings, etc.) as well as for your on-line needs for Internet Marketing. 

:: Instant Audio Generator

This easy to use tool is perfect for the Internet Marketer who wants to add audio to their websites and emails instantly.   It is has been proven time and time again that you will get more conversion with audio playing on your sites.  This is a must have tool for Internet Marketers.

   For Instant Audio Generator

:: Instant Video Generator

If you thought you got great conversion with audio, wait until you add video to your sites and watch the conversion increase more.  Internet Marketers are using this slick tool for promotional videos, instructional videos and testimonials and putting them directly onto their sites.

  For Instant Video Generator

:: Instant Teleseminar

This is a muti-faceted tool that not only allows you to coordinate and manage your tele-conferences, but it also records them instantly and with one quick touch of a button you can publish your audio and post it into a website, send the link in an email to your students, etc. so you can replay the call.  It is perfect for Information Marketers who use teleseminars as one of their key profit generating tools. 

  For Instant Teleseminar

 :: Windows Media Encoder

Windows Media Encoder is a powerful tool for Internet Marketers who want to capture audio and video content for their websites.

  For Windows Media Encoder

Auto-Responder software is a must have tool if you are incorporating Internet Marketing into your business marketing strategies.  Auto-Responder software is how you manage and communicate to your list.  Your list is your greatest asset in your Information Marketing business, so finding a program that is right for you and your business is essential to your success.  There again are several to choose from, however the following are three on the main players on the block.  We use all 3 of the tools listed below for our various businesses.

:: AWeber

AWeber is strictly an auto-responder program to manage and communicate to your list.  It does not have shopping cart capabilities. 

  For AWeber

:: 1ShoppingCart

1ShoppingCart is widely used by Internet Marketers.  This program actually offers more functionality than just the shopping cart feature.  It also provides an affiliate function for your affiliate marketing, as well as a database and auto-responder program to manage your list and to email your list.

  For 1ShoppingCart

::  Infusion CRM

Infusion CRM is the perfect solution for your Internet Marketing business if you are looking to take your business to the next level in terms of functionality.  It to is not only a shopping cart, but comes complete with affiliate functions, database management, lead generation management, etc.

  For Infusion CRM

When it comes to eCommerce and selling your products and services online, you need a program that allows you to sell, take credit cards and maintain a record of the transactions.  This is commonly known as a shopping cart.

In Internet Marketing, there are many different programs you can use for the shopping cart.  It is important to note that the two that we recommend below are what most Internet Marketers use.  There is not one program available that is perfect for you and your business.  This will get the job done and you adjust accordingly to for your business specifications.

 :: 1ShoppingCart

1ShoppingCart is widely used by Internet Marketers.  This program actually offers more functionality than just the shopping cart feature.  It also provides an affiliate function for your affiliate marketing, as well as a database and auto-responder program to manage your list and to email your list.  This is the shopping cart that we use for Wealth Alliance.

  For 1ShoppingCart

::  Infusion CRM

Infusion CRM is the perfect solution for your Internet Marketing business if you are looking to take your business to the next level in terms of functionality and sophistication.  It is not only a shopping cart, but comes complete with affiliate functions, database management, lead generation management, etc.  We have used Infusion CRM for several of our clients.

  For Infusion CRM

This is a definite must have tool if you want to be able to upload and publish information to the Internet.  Here are some FTP programs that we recommend:

 :: WISE-FTP

When you go to this site, it will first appear in German, because they are a German-based company.  To convert the site to English, click on English in the top upper-right hand corner.  Then select Products and select WISE FTP.

  For WISE-FTP

 :: WS_FTP PRO

This is one of the more popular FTP programs that Internet Marketers use, offering fast file transfer speed and great security features.

  For WS_FTP Pro

 
:: Cute FTP

Cute FTP is another common FTP program that Internet Marketers use and one in fact that we use to transfer our files and upload them onto the Internet.

  For Cute FTP

Whether you are non-technical or technical, we have listed resources below for any level of expertise when it comes to web design.  Below are the top resources that Wealth Alliance recommends:

 :: NVu (For Beginners)

NVu - is Free software that anyone can use to get started in their business of Internet Marketing.  It is as easy as using MicroSoft Word.

  For NVu

:: Microsoft Expression 

Microsoft Expression has replaced the well known FrontPage web editing software, which is no longer available on the market.  Microsoft Expression is great if you are just starting out in website design as it has an easy to use interface.  It is also perfect for advanced designers as it offers a lot of functionality.

  For Microsoft Expression

 :: Microsoft SharePoint Designer 2007

Microsoft SharePoint Designer 2007 is another website design tool, offering some of the same customiazation applications and functionality of their former FrontPage design software.

  For Microsoft Sharepoint

 :: Adobe Dreamweaver

Adobe Dreamweaver has long been the preferred website design software by intermediate to advanced website designers.  If you are ready to kick it up a notch, then this is the premium website design tool for you.

  For Adobe Dreamweaver

Blogs are fast becoming the number one method of communication and presentation when it comes to the Internet.  At Wealth Alliance we teach our students to use WordPress Blogs to set up their various sites for their businesses, products, memberships, and personal use.  It’s Fast - It’s Easy - and It’s Free!  Here is what Wealth Alliance recommends:

:: WordPress Blog Software - FREE

You will only find one recommendation here and this is very intentional.  When it comes to your Internet Marketing and applying optimization, plugins and other marketing strategies… WordPress is the ONLY one we will use to create our Blogs. It’s FREE - you can’t go wrong here!

  For WordPress

 :: WordPress Themes - FREE

There are several WordPress Templates that are available for FREE download and use.  There are several themes that you can choose from with various colors, one column, two column, etc.  Here some key items to note when using these themes:

• Not all themes may work - you should choose up to 10 different themes and load them on to your blog to test for functionality.
• Select themes from the first 20-25 pages on this site.  They are more likely to be the newest designs that will be compatible with the latest version of WordPress.

• Not all themes allow you to modify your header and put your name, logo or other graphic in. If this is important to you then select a different theme from your test pick.

  2 FREE THEME SITES TO CHOOSE FROM:

  For Themes.wordpress.net

  For WPthemesFree.com

:: Wp Affiliate Pro

Instantly Identify, Manage & Track Your Highest Performing Affiliate Links Over Your Entire Wordpress Blog In Less Time Than It Takes To Pour A Glass Of Kool Aid AND Make More Money Doing So.

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 :: Template Monster

When you want a more customized look for your Blog (or website) you can go to Template Monster, where they have several themes to choose from.  They are at various prices.  What we like about Template Monster is that you have the option of purchasing a theme for private only use (meaning no one else can access it) and they will also assist you with some customization.

  For Template Monster

When it comes to buying domains, we know there are several places you can use. We have narrowed down the search for you AND we have prioritized them.  If you want to use the tools we use and what other top Internet Marketers in the world use, then we recommend:

:: 1and1

We highly recommend 1and1, one of the largest domain companies in the world, to purchase your domains for four reasons:

1. They are cheaper
2. They will automatically renew your domains
3. They have an easy to use interface for email and to DNS your domains to your hosting account, and
4. They have great customer service.

Special Note:  Register all of your domains as private to protect your buiness.

  For 1and1